Considering the business challenges faced by fixed-line telecommunication operators due to competition with cellular mobile operators, it has become a potential threat for these operators to survive in the telecommunication industry. Due to a decrease in the fixed-line customers, these operators strive to implement the best strategies of Sustained Competitive Advantage to remain competitive in the telecommunications industry. To handle these challenges, these operators need to implement specific business strategies with an effective role of Knowledge sharing and Strategic Human Resource Management. This study aims to investigate the linkage of Strategic Human Resource Management (SHRM) and Knowledge Sharing (KS) on Sustained Competitive Advantage (SCA), considering the less represented groups in the fixed-line telecommunication sector under the theoretical lens of resource-based theory. After collecting the data from the fixed-line telecommunications, a Confirmatory Factor Analysis (CFA) was conducted using SPSS to test the reliability and validity of adapted instruments and hypotheses testing using PLS-SEM. The results of hypotheses testing indicated that the indirect and direct relationships between SHRM and KS with SCA were significant. Hence, the proposed research model applies to different service and production industries in other countries with cross-cultural environments for researchers and practitioners.
S. A. M. A. K. Mirza Jahanzaib and K. Ali, "Managing Competitiveness using Production Volumes-Product Variety Model for Automobile Industry," Life Science Journal, vol. 10, no. 4s, 2013.
Statistica, "Unique mobile subscribers worldwide by region 2010-2025 | Statista.," THE STATISTICS PORTAL, 2022b.
Statistica, "Fixed-telephone subscriptions worldwide by region 2005-2021 | Statista," THE STATISTICS PORTAL, 2022a.
PTA, "Telecom Indicators | PTA | Annual Cellular Subscribers," Pakistan Telecommunication, 2022b.
PTA, " Telecom Indicators | PTA | Annual Cellular Subscribers," Pakistan Telecommunication, 2022b.
PTA, "Telecom Indicators | PTA |Annual Fixed Local Line Subscribers," Pakistan Telecommunication, 2022d.
P. Authority., "Telecom Indicators | PTA. Pakistan Telecommunication," (2018).
J. Barney, "Firm Resources and Sustained Competitive Advantage," 1991.
M. Hassan, T. & Khan and Z. & Rehman, "Customer Retention Strategies in the Fixed-Line Telecom Sector of Pakistan.," Pakistan Economic Review, pp. 112-130., 2019.
P. M. and . M. G. C. Wright, "Theoretical perspectives for strategic human resource management," Journal of Management, vol. 18, no. 2, pp. 295-320, 1992.
D. E. Guest, "Human resource management and industrial relations," Journal of Management Studies, vol. 24, no. 5, pp. 503-521, 1987.
M.-C. e. a. Huang, "Strategic HRM and Knowledge Sharing," International Journal of Human Resource Management, 2020.
S. Wang and R. A. Noe, "Knowledge sharing: A review and directions for future research," Human resource management review, vol. 20, no. 2, pp. 115-131., 2010.
R. M. Grant, "Toward a knowledge‐based theory of the firm," Strategic Management Journal, vol. 17, no. S2, pp. 109-122, 1996.
V. Vuori and J. Okkonen, "Knowledge sharing motivational factors of using an intra‐organizational social media platform," Journal of Knowledge Management, vol. 16, no. 4, pp. 592-603, 2012.
N. Kock and G. S. Lynn, "Lateral collinearity and misleading results in variance-based SEM: An illustration and recommendations," Journal of the Association for Information Systems, vol. 13, no. 7, 2012.
J. F. Hair, G. T. M. Hult, C. M. Ringle, and M. Sarstedt, "A primer on partial least squares structural equation modeling (PLS-SEM)," Sage, 2017.
J. Cohen, "Set correlation and contingency tables," Applied Psychological Measurement, vol. 12, no. 4, pp. 425-434, 1988.
J. F. H. G. T. M. R. C. M. Hair, M. Sarstedt and K. O. Thiele, "Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods," Journal of the Academy of Marketing Science, vol. 45, pp. 616-632, 2017.
© The authors retain all copyrights
This article is open access and distributed under the Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Authors disclose no conflict of interest or having no competing interest.
A file oriented unstructured data collected and transformed into the data warehouse .Two or more records identified separately actually represent same real world entity, detection and prevention to improve data quality. The proposed technique introduces smart tokens of most representative attributes by sorting those tokens identical records are bring into close neighborhood, record duplicates are identified and removed from the data. Clean consistent and non duplicated data loaded into warehouse. The technique is a mile stone for cleaning data as with the explosive amount of data recording it is the need of time that more corrected data to be provided to the data mangers for effective decisions making.
© The authors retain all copyrights
This article is open access and distributed under the Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Authors disclose no conflict of interest or having no competing interest.